Campaign work
St Andrews Cocktail Week
Produced brand-compliant, audience-first social content for Diageo's global spirits portfolio across two consecutive years of St Andrews Cocktail Week. The 2026 carousel was one of the highest performing posts on the St Andrews Cocktail Week page and was boosted by the team itself, a strong signal that the content landed well beyond my own audience.
4,401
Total views
1,273
Accounts reached
63.9%
Non-follower reach
126
Interactions
87 likes · 17 comments · 3 saves · 94 accounts engaged
View the content
2026 Cocktail Week
Carousel · Diageo brands
2026 Cocktail Week
Reel · Event coverage
2025 Cocktail Week
Reel · Brand partnership
Analytics sourced directly from Instagram Insights · 75%+ audience aged 18-34 · 70% UK-based · Click any image to view on Instagram
Personal platform
@bypriyaaaa
7.5K+
Followers
35K+
Monthly views
9.9K
Top post views
Built entirely organically through consistent, audience-first storytelling across lifestyle, travel, food and cultural content. Every post is rooted in a genuine story: from coastal walks in Fife to the atmosphere of the Edinburgh Military Tattoo, jewellery-making workshops to cocktail culture in St Andrews. What makes this page mine is the way it is told. I weave together a love for books, sunsets, travel across Scotland and India, and the quiet joy of new experiences into content that feels genuinely personal. It is not a highlight reel. It is a creative point of view, built slowly and authentically by someone who finds storytelling as natural as breathing.
Selected content
